Welcome to the gtechna brand center
Experience the world of gtechna and embrace our vision. Together, we're shaping a future full of endless possibilities.
Brand resources
Check out some of our brand resources below.
Brand promise
Step into our world and discover a brand built on trust, innovation, and customer-focused solutions.
Lead with Purpose
At gtechna, we empower municipalities and parking managers with forward-thinking insights and innovative parking management and enforcement solutions. Our commitment to personalized service and anticipatory solutions means we meet your community's current needs and foresee and address your future challenges. With us, you gain more than a service; you gain a partner dedicated to mutual growth, educational enrichment, and maintaining a competitive edge through agile, customized solutions. Experience the difference of a client-centric approach woven into our DNA, where every interaction aims to advance your success in curb management.
Values
- Inclusive innovation and thought leadership
We give our clients access to cutting-edge solutions and forward-thinking strategies that enable cities and businesses to stay ahead in creating more efficient, accessible, and sustainable urban environments.
- Client-centric solutions and relationships
Our solutions are flexible, customized partnerships that address a community's specific pain points with a hands-on approach.
- Anticipatory and agile service
We help our clients build projects that blend foresight with adaptability, preempting industry shifts and client needs to deliver impactful solutions that position us and our clients as pioneers in urban mobility and infrastructure transformation.
- Mutual ROI
We drive tangible outcomes for our clients and their end-users through collaboration.
- Startup ethos
Our teams embrace agility, flexibility, and relentless pursuit of excellence as fundamental pillars of our ethos.
- Commitment to growth and learning
We understand urban evolution and dedicate ourselves to continual advancement, learning, and adaptability, centering our efforts on enhancing the urban experience.
Objectives
- Promote innovative leadership gtechna leads the urban mobility sector through relentless innovation, developing cutting-edge technologies that redefine city navigation
- Showcase superior user experience gtechna delivers seamless, intuitive, and engaging curb management and parking enforcement and managemen solutions that improve the parking experience.
- Highlight sustainability efforts gtechna is committed to eco-friendly practices and solutions for sustainable curb management.^
- Amplify accessibility and inclusivity gtechna services are accessible to all for more and citizen-friendly parking services.^
- Strategic brand expansion marketing campaigns focused on new markets or service areas, using data-driven insights to identify and target potential clients and support the company's growth and expansion goals.
Mission
We build value-driven curb management solutions that intuitively anticipate and meet municipal and client needs, enhancing urban life through visionary planning and technological innovation. We're committed to alleviating urban stress, improving public spaces, and supporting economic growth by optimizing curbside management and parking and ensuring safety for all citizens.
Vision
gtechna builds for the future our vision is to redefine curb management and urban mobility. Our innovative, AI-enhanced solutions lead the industry and create more livable, sustainable, and efficient urban centers.
We want to inspire and fuel change every municipality we work with becomes a model for efficiency, safety, and sustainability. Through close collaboration with our clients and a deep understanding of their unique geographical and social challenges, we solve their current issues with future-proof solutions. We aim to continuously anticipate and meet the evolving needs of urban centers for a greener and more connected urban future
Essence
gtechna's brand identity
Personality
- Proactive
We focus on ongoing support and suggest upgrades with a forward-thinking and anticipatory approach. We want to address current needs while building future-proof solutions.
- Resilient
We can help our clients navigate and overcome implementation challenges thanks to our capacity to tackle obstacles head-on, ensuring smooth transitions and successful outcomes.
- Optimistic
gtechna is about a sense of possibility and positive change. We uplift and motivate the audience with the potential of our solutions, showing the transformative impact they can have on urban environments and communities.
- Supportive
We stand by our clients from inception to post-launch. We re not just a service provider but a dedicated partner invested in their long-term success.
Positioning
gtechna provides real-time e-ticketing enforcement software for the nuanced needs of police, parking, code, and transportation agencies. Our mission is to assist governments, private operators, and universities with mobility, safety, and security goals. Known for providing future technology today, gtechna s software processes over 25 million tickets yearly while increasing compliance and overall operational efficiency.
Twenty years of successful collaborations with leading agencies in Quebec, Toronto,Vancouver, Washington, D.C., Greater Boston Transit, Pittsburgh, Minneapolis, andSeattle have seen the firm's growth in international markets like Australia, Sri Lanka,and Malaysia. gtechna enforcement applications are among the industry's bestbecause the company continually invests in refining and developing its products todeliver solutions that empower its customers. Continued high demand for gtechnatechnology in world-class cities has positioned the firm as the trusted source forreliable police, parking and mobility enforcement solutions. gtechna is a division of Harris Computer.
Parking Only
gtechna develops smart parking solutions, including eticketing enforcement andpermit management software to help governments, transportation agencies,operators and universities better serve citizens. gtechna aims to create conveniencethrough the power of automation and digital self-service so agencies can deliver industry-leading parking programs.
gtechna enforcement applications are among the industry's best because it continually invests in refining and developing products that empower its customers.gtechna anticipates what's around the corner in the ever-evolving technology landscape to provide solutions that answer parking challenges and lay the foundation for a future-proof roadmap and long-term success. Twenty years of collaborations with Washington, D.C., Boston Transit, Toronto, Pittsburgh, Minneapolis, Seattle and Vancouver have seen the firm's growth into global markets such as Australia, Sri Lanka and Malaysia. gtechna is a division of Harris Computer.
Guidelines
How we do what we do
.svg)
Brand Blueprint: Our Characteristics and Voice
- Respectful
- Considerate
- Positive
Communicate with respect for the audience and our partners.
gtechna's core message portrays the brand as a dependable partner with robust solutions, emphasiing our team s ability to customie these solutions to specific urban needs.
gtechna is a knowledgeable yet approachable tech expert. Speak confidently about the company's solutions so every message builds trust and highlights our commitment to tailored service. Communication should be clear, patient, and adaptable to the listener's level of understanding, seamlessly transitioning from deep technical discussions to practical, field-oriented explanations.
We lead our communication efforts with transparency, sharing knowledge through webinars and projects. Keep an open and collaborative tone, highlighting the brand's willingness to integrate with other solutions for the client's best interest. We want to stand out in our niche by openly discussing our projects and learnings and providing data to support our claims.
When writing for gtechna, tailor your communication to meet the needs of parking managers, directors, and enforcement authorities, recognizing their expertise in curb management and urban infrastructure and their focus on practical outcomes over technical details. Always be informative, engaging, and inviting to collaboration and learning. Adopt a tone that appreciates our clients' contributions to their communities, highlighting gtechna s role in their success in a humble and supportive manner.
Implementation
- Produce materials that inform and empower the audience, showing gtechna’s role as a thought leader. When discussing technical aspects, use clear, jargon free language and offer analogies or examples that relate to everyday experiences in urban environments.^
- Share detailed case studies and testimonials highlighting gtechna’s supportive role throughout the project lifecycle and beyond, reinforcing the team's commitment to partnership and client success. Focus on the tangible benefits to communities and the role of your solutions in a way that feels genuine and focused on the end user
- Encourage feedback and questions when possible, making the audience feel valued and heard Even in disagreement or competitive comparison, maintain respect and professionalism, avoiding negative language about competitors or different approaches
- Regularly communicate updates, innovations, and expansion plans to highlight our commitment to continuous improvement and support
- Blend storytelling with the brand's vision to paint an optimistic picture of the positive impacts that gtechna’s solutions can bring to urban mobility
Language
Prioritize clarity in every word
Writing Guidelines
- Use title case for titles and subtitles. Capitalize the first letter of each word, except for articles, conjunctions, and prepositions, which should remain in lowercase unless they are the first word of the title.
- Never add a period at the end of a title or subtitle.
- Spell out numbers from one to nine in text (use numbers in titles). For numbers 10 and above, use numeric forms.
- Use the "%" symbol instead of spelling percent.
- Adhere to US English conventions in spelling, grammar, and punctuation.
- Use exclamation points sparingly and only when necessary to convey excitement or urgency.
- Use the serial (Oxford) comma in lists and apply it consistently. The serial comma comes before the final and or or in a list (e.g., "Traditional approaches often relied on manual patrols, chalking tires, and periodic checks.").
- Use em dashes (—) for added emphasis or to set off a phrase, and en dashes (–) for ranges (e.g., "10–20 years").
- Always ensure that brand names and terms are spelled correctly and consistently throughout the document.
- Use consistent terminology throughout your document. Avoid switching between terms that refer to the same concept.
Dos and Don'ts
A list of terms, correct and incorrect usage examples
gtechna
gtechna has been an important and integral partner with the Town of Miltonover the past few years.
INCORRECT USAGE Gtechna, gTechna
e-citation/E-Citation
In body: “... a feature-rich and comprehensive e-citation solution for police and public works departments.”In titles or when we talk about the gtechna product: Police E-Citation Software
INCORRECT USAGE eCitation, ecitation
e-ticketing/E-Ticketing
In titles or when we talk about the gtechna product: E-Ticketing Software
INCORRECT USAGE eTicketing, eticketing
Ticket-by-Mail
“Macon's parking enforcement uses vehicle-mounted AI-driven License Plate Recognition with GIS mapping for curb digitization and an innovative Ticket-by-Mail system.”
INCORRECT USAGE ticket-by-mail, Ticket-by-mail, ticket by mail
LPR
In text: “The regulatory landscape for LPR technology is evolving”
AI LPR/AI License Plate Recognition
In text: “AI License Plate Recognition software manages the space efficiently by monitoring high-value assets.” (capitalize when talking about the product)
Handheld LPR
Capitalize when we talk about the gtechna product. If you talk about the technology in general, it doesn’t require capitalization.
INCORRECT USAGE Handheld-LPR
Fixed AI LPR
Capitalize when we talk about the gtechna product. If you talk about the technology in general, it doesn’t require capitalization.
INCORRECT USAGE Fixed AI-LPR
Self-Service Parking Kiosks
Capitalize when we talk about the gtechna product. If you talk about the technology in general, it doesn’t require capitalization.
Logo
gtechna logo plays a key role in building our brand identity
gtechna logo
This is gtechna’s primary logo, designed for effortless integration across all internal and external materials.
Logomark
The logomark can be used independently, provided the primary logo is also present elsewhere in the asset.
Use the logomark for social media profile avatars on LinkedIn and other platforms.
.png)
Logo colors
The logomark can be used independently, provided the primary logo is also present elsewhere in the asset.
The logo is available in both full-color and white, ensuring versatility and clarity across various backgrounds.
.svg)
.svg)
.svg)
Minimum size
- For digital use, the logo’s height (h) should be no less than 12 pixels.
- For physical or printed materials, the logo’s height (h) should be no less than 0.25 inches or 6.5 millimeters.
- The logo should generally be at least 10% of the page width, except when the page width is less than 500 pixels.
.svg)
Clearspace
To preserve the logo’s clarity and impact, maintain a minimum clear space around it that equals the size of the “g” letter.
.svg)
.svg)
Logo placement
Within imagery and marketing materials
- Use the full-color logo only on very light or very dark backgrounds. Avoid placing it on photos or gradients unless in a distinctly light or dark area.
- Ensure the logo has enough space around it and isn’t crowded by other content.
- Align the logo's bounding box with the grid.
- Position the gtechna logo in the bottom or top corners of the canvas for consistent branding.
- The logo can be centered in videos or slides when needed, but it’s generally should placed in a corner.
Usage examples
Within documents, case studies and white papers.
- Use the full-color logo only on very light or very dark backgrounds. Avoid placing it on photos or gradients unless in a distinctly light or dark area.
- Ensure the logo has enough space around it and isn’t crowded by other content.
- The logo is best placed in the top right corner. If needed, it can also be positioned in the top or bottom, either in left or right corners.
- Avoid placing it in the center at the top or bottom.
Usage examples
Logo pairing
- When using another company’s logo, ensure you have the correct version.
- Contact the partner for permission and files to respect their brand as we do our own. Request a .PNG or .SVG file to support transparency on a white background.
.png)
What to avoid
Don’t change the logo’s color.
Don't add a stroke outline
Don’t alter or skew the logo.
Don’t reposition the blue dot.
Don’t add a drop shadow.
Don’t rotate or tilt the logo in static designs.
Don’t apply gradient colors to the logo.
.png)
Don’t place the logo on busy backgrounds.
Colors
Color palette defines our identity, making gtechna instantly recognizable
Primary colors
gtechna Blue embodies our forward-thinking vision and unwavering commitment to innovation in parking management. This vibrant, modern hue captures the energy and progressiveness of our solutions, ensuring we stand out as leaders in the industry.
Paired with a Dark Gray, it reflects the reliability and sophistication that define our services, reinforcing the trust and stability we bring to every partnership.
.png)
gtechna Blue
HEX #1E96D3
RGB 30, 150, 211
CMYK 76, 28, 0, 0
.svg)
Dark Gray
HEX #3F4141
RGB 63, 65, 65
CMYK 69, 60, 60, 46
Download colors swatches
Usage examples
Our brand relies on gtechna blue and dark gray, paired with different tints and shades of blue.
.png)
Use gtechna blue for headings, primarybuttons and backgrounds.
Use dark gray for body text.
Secondary colors
Our secondary colors, Dark Blue and Light Blue, complement the primary palette,providing depth and versatility. Dark Blue conveys stability and professionalism,while Light Blue introduces a refreshing and approachable tone.
.svg)
Dark Blue
HEX #0F4B6A
RGB 15, 75, 106
CMYK 96, 68, 38, 22
.svg)
Light blue
HEX #E2F2FB
RGB 226, 242, 251
CMYK 9, 0, 0, 0
Download colors swatches
Usage examples
.png)
.png)
.png)
.png)
Accent color
The Vest Green accent color energizes our palette, drawing attention to key elements and calls to action. Its vibrant hue ensures important content stands out, embodying clarity and urgency.
.svg)
Vest green
HEX #E5F811
RGB 229, 248, 17
CMYK 16, 0, 100, 0
Download colors swatches
Usage examples
.png)
.png)
Gradient colors
Gradient colors enrich our brand visuals with a modern and dynamic aesthetic. Blending shades of blue, these gradients create a sense of movement and innovation, perfectly aligning with gtechna’s forward-looking mission.
Usage examples
.png)
.png)
.png)
Tints and shades
These dynamic colors allow us to flexibly express our brand personality, adapting to various contexts and needs. Utilize them in illustrations and for special occasions like campaigns and events to highlight our brand’s unique character and impact.
Blue tints
Blue tints
Green tones
Download color swatches
Usage examples
.png)
Use tints and shades to dial our brand personality up and down.
.png)
.png)
Use tints and shades in illustrations to emphasize our brand’s unique character and impact.
Typography
A tool that conveys key messages with clarity while establishing visual hierarchy
Headlines – Urbanist
Urbanist is a low-contrast, geometric sans-serif inspired by Modernist typography and design. Conceived from elementary shapes, Urbanist's neutrality makes it a versatile display font for print and digital mediums.
Text styles
H1 - urbanist semibold - 64 px, line spacing 110%
Curbside enforcement software simplified
Urbanist Bold is ideal for most headlines sized 41 points and above.
H2 - urbanist semibold - 48 px, line spacing 120%
Curbside enforcement software simplified
Urbanist Regular is appropriate for the secondary headlines sized between 21-40 points.
kicker - urbanist bold - 14 px, line spacing 130%
A new standard in parking management
Urbanist Bold is ideal for the kickers, with a minimum size of 12 points.
Note: In some cases, custom adjustments may be needed. Please refer to the examples provided below as your starting point.
Body – Poppins
Poppins is a geometric sans-serif with a fairly high x-height.
Text styles
paragraph - poppins regular - 16 px, line spacing 150%
Meet the ever-evolving needs of parking rules, parkers, and curbside space with secure and efficient enforcement solutions that fulfill operational goals and provide helpful, convenient service.
Use Poppins Regular for body text, with a minimum size of 16 points.
attribution - poppins medium - 12 px, line spacing 140%
James Buffet, Manager Parking Enforcement, City of Hamilton
Use Poppins Medium for the attributions and captions, with a minimum size of 9 points.
Note: In some cases, custom adjustments may be needed. Please refer to the examples provided below as your starting point.
Fallback fonts
When the primary fonts are unavailable (e.g., in Microsoft Office, email clients, or web-safe environments), use the following alternatives to maintain visual consistency.
Urbanist → Tahoma
Poppins → Verdana
Headline – Tahoma regular;
Paragraph – Verdana regular
Curbside enforcement software simplified
Meet the ever-evolving needs of parking rules, parkers, and curbside space with secure and efficient enforcement solutions that fulfill operational goals and provide helpful, convenient service.
Usage examples
- Microsoft Office — use Tahoma and Verdana for Word, PowerPoint, and Excel documents.
- Email Signatures — use Tahoma and Verdana to ensure compatibility across email clients.
- Web-Safe Environments — substitute Tahoma and Verdana when custom fonts cannot be loaded.
- Other Cases — use Tahoma and Verdana in any other instances where the primary fonts are not available or cannot be loaded, such as legacy systems, third-party tools, or restricted platforms.
Product font – Inter
Inter is the dedicated font for our product, selected for its clean, modern design and excellent on-screen readability. Its simplicity and versatility ensure a seamless and professional user experience, aligning perfectly with our product's functionality and focus on innovation.
.png)
Line height
Headlines
For larger text, a tighter line height works best. We suggest a line height of 105-120% for most headlines.
Usage examples
Do this
.png)
Don’t do this
.png)
The line height is too tight.
Body copy
For body text, we suggest a line height of 130 150% for most paragraphs.
Usage examples
Do this
.png)
Body text should have a minimum line height of 150%.
Don’t do this
.png)
Type hierarchy
Text hierarchy helps organize content by importance, guiding the reader s eye fromthe main points to the details. By using different text sizes, weights, and spacing, wemake sure the key messages stand out.
Headlines are bold and larger, while body text is clear and easy to read. This ensuresour content is both engaging and easy to understand.
Treatment example
.png)
Example of a banner.
What to avoid
.png)
Don t set headline in any other weightthan semibold
.png)
Don t add a drop shadow to the copy.
.png)
Don t line break headlines.
Illustrations
A flexible storytelling tool that simplifies ideas and enhances engagement
Style principles
Illustrations should be visually appealing and functional, seamlessly aligning with the brand strategy and goals. They should complement content without overpowering it, enhancing understanding and engagement across all platforms.
Optimistic
Dynamic characters, vibrant colors, and expressive poses convey energy and confidence, reflecting a bright and innovative outlook.
.svg)
Minimalistic
The illustrations use a flat design style with no three-dimensional effects. Details are minimalistic, focusing onessential elements without cluttering the image.
.svg)
Clean
Predominantly uses shades of blue, complemented by light blue and white. Vest green is used as an accent color.
.svg)
Proactive
They are action-oriented and engagedin various activities related to parking management, enhancing the narrative of the illustrations.
.svg)
Objects
Objects are designed with simple, clean lines and minimal detailing, except when additional detail helps convey the message more clearly.
General rules
Follow these principles to ensure that the illustrations not only look good but also function effectively across various platforms and contexts, aligning with the overall brand strategy and goals..
- Consistent
Ensure all illustrations follow a consistent style throughout all materials. This includes consistent use of color, line weight, character design, and illustration techniques.
- Relevant
Illustrations should be directly relevant to the accompanying content, enhancing understanding and engagement. Use illustrations to tell a story or depict a process, making complex ideas easier to understand.
- Flexible
Create illustrations that can be easily modified or extended to fit different formats and contexts. Design elements that can be reused.
What to avoid
.svg)
Don’t distort illustrations.
.svg)
Don’t use illustrations on images or colored backgrounds, except light blue.
.svg)
Don’t overlap illustrations.
.svg)
Don’t rotate or tilt illustrations in static designs.
Illustrations library
Browse our curated collection of illustrations designed to enhance storytelling and align with our brand.
This Figma link is view-only and accessible by invitation. If you need additional resources, please contact us.
Product icons
Follow these principles to ensure that the product icons not only look good but also function effectively across various platforms and contexts, aligning with the overall brand strategy and goals.
- Overall look
- All product icons have a uniform size and style.
- The stroke width is consistent across all product icons, contributing to a cohesive look.
- Shapes
- The product icons are enclosed within circular backgrounds, giving them a consistent and unified appearance.
- The designs are minimalistic and use simple geometric shapes.
- The product icons utilize a combination of outline and filled areas to differentiate different parts of the design.
- Colors
- Light blue (HEX #E2F2FB) is used for the background of each product icon circle.
- Dark blue (HEX #023244) and white are used for the details within the product icons, ensuring high contrast and readability.
What to avoid
.svg)
Don’t change the font of the title.
.svg)
Don’t distort icons.
.svg)
Don’t reposition the elements of the icon.
.svg)
Don’t change the size of the icon or title.
.svg)
Don’t rotate or tilt icon.
.png)
Don’t use icons on images or colored backgrounds.
Product icons library
Explore our library of product icons crafted for clarity and visual consistency across platforms.
This Figma link is view-only and accessible by invitation. If you need additional resources, please contact us.
Photography
A powerful narrative tool that captures moments and resonates with our audience
.png)
Concepts
Our photography captures the vibrant world of urban mobility and modern technology, showcasing real-world scenarios where our solutions excel. It captures the essence of everyday interactions, from the precision of parking enforcement to the seamless integration of technology in professional and public spaces.
The editorial-style, unstaged images highlight authenticity and align with gtechna's commitment to practical, impactful solutions.
Urban Mobility and Technology in Action
These visuals illustrate how gtechna's solutions seamlessly integrate into daily urban life, enhancing efficiency and convenience.
Parking Infrastructure and Equipment
These images focus on the technological aspects that support effective parking management, emphasizing the reliability and sophistication of the tools and systems that gtechna provides.
.png)
.png)
.png)
.png)
Parking Areas and Vehicles
These visuals emphasize the practical, everyday scenarios where parking management is essential, underscoring the need for efficient and user-friendly parking solutions.
.png)
.png)
.png)
Cityscapes and Urban Views
These images highlight the broader environment in which gtechna's operate.
.png)
What to avoid.
.png)
Don’t add filters that look forced.
.png)
Don’t add an unapproved shadows.
.png)
Don’t apply black and white filter.
.png)
Don’t add frames.
.png)
Don’t overlay images with text.
Icons
Functional, visually consistent symbols that enhance user experience
Overview
We use the open-source Lucide icons library for its lightweight, clean, and highly customizable design.
When to use icons
- Represent features or functions in UI design.
- Simplify and convey concepts quickly.
- Visualize data and information clearly.
How to use icons
- Stick to these sizes: 16px, 24px, 32px, 48px.
- Set stroke width to 1px at 24px size; scale proportionally for other sizes.
- Keep icon colors in gtechna blue, dark blue or white.
Usage examples
Thank you!
The side navigation bar has all the brand assets you should need.
If you need assistance with anything in this guide, are missing key brand assets, or want to ensure your communication reflects the gtechna brand, please contact us at brand@gtechna.com.
By using the gtechna marks, you agree to follow these guidelines, along with our Terms of Service and related policies. gtechna reserves the right to modify or revoke permissions at any time. For further inquiries, feel free to contact us.