MBTA (Massachusetts Bay Transportation Authority) has a blueprint for parking success, and it starts with the customer. In this session, you will learn about MBTA's customer-centric ethos and its current and future plans to continue to boost compliance, revenue, and customer satisfaction. All of this is achieved through data-driven technology, self-serve automated services, and systematic layering of technology to optimize adoption and long-term success.

Learn more from our featured guest, Bruno Lopes, Director of Parking & Station Access at the Massachusetts Bay Transportation Authority (MBTA), as he shares his experiences and how the MBTA has become an innovative customer-centric agency.